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Virtuous Retail kicks off phase II retail launch in Surat

Global fashion brands like Zara, and Marks and Spencer are headed to the new retail hub “VR Surat”, positioned as an integrated retail city centre and community lifestyle destination.


On the eve of the 9-day Navratri celebrations, which marks the beginning of the festive season, Virtuous Retail announced the Phase II launch of India's first and Surat's only world-class integrated retail city centre & community lifestyle destination - VR Surat.

Anupam Yog, Marketing Director, Virtuous Retail, said, "VR Surat's Retail Launch comes on the back of a very successful Phase I Community Launch in May 2013, which saw close to 1.5 million footfalls. With our Phase II Retail Launch, we celebrate fashion and style in a way Surat has not experienced before. 50 new stores will open doors taking our overall brand count to over a 100. We are pleased to bring internationally acclaimed brands such as Marks & Spencer and Zara to the heritage city of Surat. As always, we have added a unique twist to this launch by introducing 'Glam Garba' - a fashion oriented event property developed in association with musician Raghav Sachar that will be hosted at The Runway, VR Surat's fashion boulevard."
Glam Garba is a two-day Navratri celebration being organized in conjunction with Raghav Sachar Productions, on October 11th and 12th, which gives the traditional dance and festivities a modern and international twist. Alongside, the Center will open doors to a mix of 50 more specialty retail shops; brands and eateries coming to VR Surat this festive season are Zara, Marks & Spencer, Zodiac, Peter England, Clarks, Helios, SVM Bowling & Gaming, Being Human, MAC, Sisley, Monte Carlo, Jade Blue, Ethos, Clinique, Nautica, GANT, BIBA, Pizza Hut, Subway, McDonalds, Punjab Street, Dwarkhadesh, Wok on Fire amongst others.

About Virtuous Retail
Established in 2007, Virtuous Retail (VR) is an institutionally owned developer-operator of community-oriented premium Lifestyle Shopping Centres in India's top cities. Virtuous Retail's pan-India portfolio includes prime city centre locations in Whitefield, Bengaluru, Chennai, Mumbai, Pune, Surat and Kolkata making it the leading platform of quality retail real estate in one of the world's most attractive consumer markets for organized retail.
Virtuous Retail combines global expertise and local knowledge to create high performance retail environments with strong urban connections. The company's long term vision is to create new social hubs for the urban Indian consumer. It does this through "Connecting Communities™" - a platform for cultural festivals, public-private partnerships and cross-border collaborations that encourage civic pride, strengthen the local economy and enhance the city's brand image. Virtuous Retail is sponsored by The Xander Group Inc., a leading emerging markets investment firm, which has committed US$ 600 MM in equity to the platform. For more information, log on to www.virtuousretail.com.

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