Retro-classic look returns to eyewear category with a
feast of colours
‘ifest’ offer valid till December 31, 2012
L&M to unveil watches & pens this festive
season
First-of-its-kind
exclusive women’s corporate range of pens
November 1, 2012: Welcome
this season with a new look that will set trends! Lawrence & Mayo (L&M), India’s most trusted opticians for 135 years, and pioneers in ophthalmic optics
& instrumentation, unveils the new look for Festive season 2012. Get the latest cool
collectibles from Ray Ban, Oakley and Maui Jim from any of the 89 L&M
outlets across India to add a zing to your look this festive season. It’s time
to go hep and retro as the old adorable classic styles are back again with the
most eclectic and exhaustive range of glasses, glares and contact lenses
available at L&M stores. Special kids wear collections and sports wear
collections are also available for enthusiasts.
Mr. Vivek Mendonsa, Marketing Director, Lawrence & Mayo, said, “This
festive season, old is gold as the classic Wayfarer frame returns and redefines
trends with one of the hottest looks this year. Made famous by celebrity
legends such as Audrey Hepburn and Tom Cruise, this retro-classic look brings a
fresh look with scintillating colours. Rectangular frames and not just circles
and ovals; in bold colours are also in. And keep your eyes open for curvaceous
eyewear that swoops and swerves this season.”
L&M also showcases the ifest offer, which encourages bifocal / progressive customers to upgrade to Varilux lens and Prescription Lenses customer to upgrade to branded frames because of quality, styling and brand appeal. At all L&M stores, you can buy any Varilux lens and get a prescription sunglass (or) Single Vision (DV or NV) free! On Frames, you can buy any frame above Rs. 4,000 and get a gift voucher that assures a free gift! The offer is valid up to December 31, 2012.
L&M Watches & Pens
L&M will also launch affordable watches and pens this festive season.
In phase one, L&M will be focussing on Hyderabad, Mumbai, Delhi, Chennai,
Bangalore, Pune and Kolkata. L&M timepieces are designed to suit the Indian
consumers taste and liking. The classic and contemporary designs are ideal for
the corporate executives. There are a variety of colours to choose from. The
women’s watch designs are ideal for Indian wrists. All watches are made of
stainless steel to avoid corrosion.
L&M pens are beautifully crafted and look very classy and trendy.
Premium pens which use world class Schmidt German refills. Handmade pens using
real granite add a touch of class. The ladies’ range comes in fruitilicious
colours to add vibrancy to the user.
For the first time, L&M is proud to
launch an exclusive women’s corporate range of pens.
Mr. Mendonsa added, “Capitalising on Lawrence & Mayo’s strong legacy of 135 years, we want to elevate
L&M to being a premier lifestyle brand hence the foray into premium pens
and timepieces. Our customers have immense faith and trust in the brand and are
looking forward to associate more with us. L&M instruments are renowned for
their phenomenal speed, accuracy for customers and quick turnaround time. These
values have strong synergies with the business of watches and other
accessories.”
Referring to the distribution, Mendonsa added, “Over the years, we have
built a strong retail network across India comprising 89 standalone stores and
get several enquiries from customers & trade asking for brand extensions. We
would like to promote it through the digital and social media platforms as well
as word-of-mouth and references. Our existing customer database of over 40 lakh
valued customers will be our primary target audience. L&M has a brand
equity, which speaks for itself and the number of repeat customers is also very
high. We will retail it through a select number of stores. We have our
e-commerce portal also.”
The Classic and Stylish timepieces under the L&M brand will be priced
in the rage of Rs. 2,500 to Rs. 6,000. The pricing of L&M pens will be in
the range of Rs. 1,000 to Rs. 3,500.The distribution will be through the strong
network of 89 stores across India and also through internet & social media.
Lawrence & Mayo is a two
divisional company, pioneers in ophthalmic optics & instrumentation, has
entered its third century of operations and is poised to make rapid strides in
the 21st century. Established in 1877, the 135-year old company has carved a
niche for itself as India's leading manufacturing and dispensing optician, with
diversification in scientific and industrial instrumentation. Today, the
organization stands tall and is well-equipped to meet the needs of the rapidly
growing market for eye care and precision instruments. They are also
increasing focus on backward integration including Opening Schools &
Colleges of Optometry, partnering with eye hospitals n creating more
Optometrists, Optical Dispensers; future areas could be audiometry, hearing
aids, etc. Lawrence & Mayo is the first name in
Optics - using optics in spectacle lenses, optical instruments n now in
optoelectronics like Total Stations, Global Positioning Systems for land
surveying. They process their own lenses from customers’ prescriptions,
selection, grinding, smoothening, polishing, cutting and fitting - they don't
outsource any activity except anti-reflection coating (ARC). They are renowned
for their phenomenal speed, accuracy for customers and quick turnaround time.
They have paid eye-testing programs in Corporate, Factories, Industries and
Institutions. They have strong Engineering, Scientific, Vacuum, Vocational
equipment n service with 250 Application Engineers and service team.
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