L&M to launch
first-of-its-kind exclusive women’s corporate range of pens
October 5, 2012: India’s most
trusted opticians for 135 years, and pioneers in ophthalmic optics & instrumentation, will
launch affordable watches and pens this festive season. In phase one, L&M
will be focussing on Hyderabad, Mumbai, Delhi, Chennai, Bangalore, Pune and
Kolkata.
L&M
timepieces are designed to suit the Indian consumers taste and liking. The
Classic and contemporary designs are ideal for the corporate executives. There
are a variety of colours to choose from. The women’s design is very suitable
for the Indian wrist. All watches are made of stainless Steel to avoid
corrosion. It comprises a range of Chronographs as well.
L&M pens are beautifully
crafted and look very classy and trendy. L&M pens made of real granite and
are handmade. Premium pens which use world class Schmidt German refills.
Handmade pens using real granite add a touch of class. The ladies’ range comes
in fruitilicious colour to add vibrancy to the user.
For the first time, L&M is
proud to launch an exclusive women’s corporate range of pens.
Vivek Mendonsa, Director,
Lawrence & Mayo, said, “Capitalising on Lawrence
& Mayo’s strong legacy of 135 years, we want to elevate L&M to being a
premier lifestyle brand hence the foray into premium pens and timepieces. Our
customers have immense faith and trust in the brand and our looking forward to
associate more with us. L&M instruments are renowned for their phenomenal
speed, accuracy for customers and quick turnaround time. These values have
strong synergies with the business of watches and other accessories.”
Referring to the distribution,
Mendonsa added, “Over the years, we have built a strong retail network across
India comprising 89 standalone stores and get several enquiries from customers
& trade asking for brand extensions. We would like to promote it through
the digital and social media platforms as well as word-of-mouth and references.
Our existing customer database of over 33,000 valued customers will be our
primary target audience. L&M has a brand equity, which speaks for itself
and the number of repeat customers is also very high. We will retail it through
a select number of stores. We have our e-commerce portal also.”
The Classic and Stylish timepieces under the
L&M brand will be priced in the rage of Rs. 2,500 to Rs. 6,000. The pricing
of L&M pens will be in the range of Rs. 1,000 to Rs. 3,500.The distribution
will be through the strong network of 89 stores across India.
About Lawrence & Mayo: Lawrence & Mayo, a two divisional company, pioneers in ophthalmic
optics & instrumentation, has entered its third century of operations and
is poised to make rapid strides in the 21st century. Established in 1877, the
135-year old company has carved a niche for itself as India's leading
manufacturing and dispensing optician, with diversification in scientific and
industrial instrumentation. Today, the organization stands tall and is
well-equipped to meet the needs of the rapidly growing market for eye care and
precision instruments. They are also increasing focus on backward integration
including Opening Schools & Colleges of Optometry, partnering with eye
hospitals n creating more Optometrists, Optical Dispensers; future areas could
be audiometry, hearing aids, etc.
Lawrence & Mayo is the first name in Optics - using optics in spectacle lenses, optical instruments n now in optoelectronics like Total Stations, Global Positioning Systems for land surveying. They process their own lenses from customers’ prescriptions, selection, grinding, smoothining, polishing, cutting and fitting - they don't outsource any activity except anti-reflection coating (ARC). They are renowned for their phenomenal speed, accuracy for customers and quick turnaround time. They have paid eye-testing programs in Corporate, Factories, Industries and Institutions. They have strong Engineering, Scientific, Vacuum, Vocational equipment n service with 250 Application Engineers n service team.
To find the nearest Lawrence & Mayo outlet near
your home log on to www.lawrenceandmayo.co.in.
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