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WORLD CLASS CINEMA EXPERIENCE NOW IN SURAT

INOX Opens at VR SURAT, DUMAS Road
Surat, 12 July 2013: The World’s diamond capital today witnessed some more sparkle with INOX launching its multiplex at VR Surat, south Gujarat’s only integrated community centre and lifestyle destination. With the launch of this multiplex in the city, INOX is now open to guests with 8 screens and 1795 seats. INOX additionally brings in its signature recliner lounge INSIGNIA to Surat which will cater to its guests for a luxury movie viewing experience.

Mr. Alok Tandon, CEO, INOX Leisure Ltd. said, “It’s our privilege to launch INOX in this beautiful city of Surat. Our aim is to revolutionize the movie watching experience in the city with modern comforts, high end 2K DCI compliant digital projectors to screen both 2D and 3D movies, clear uncompressed sound and bright, crystal clear image.”

Mr. Anupam Yog, Marketing Director, Virtuous Retail, said, “We welcome INOX’s brand debut in the city at VR Surat, South Gujarat’s only integrated community centre and lifestyle destination. With 8 screens including Surat’s first Gold Class VIP Lounge, Surtis can enjoy a truly world class cinema experience.”

INOX at VR Surat will screen a mix of Hindi, English and Gujarati movies besides movies in other Indian languages, all under one roof. REFUEL, the in-house brand of theatre food, will serve an extended menu of flavoured popcorn, hot and cold snacks, beverages and a variety of combo meals. Guests at INSIGNIA lounge which has a screen with 56 luxury recliners will enjoy gourmet food with personalized service and hospitality. Staff trained in Ushering, Box Office, Concessions and Housekeeping will ensure an overall comfortable and pleasant experience. In addition to these facilities, a high standard of hygiene and security within the multiplex coupled with world-class comfort will provide an unparalleled movie viewing experience.

The movies showcased in the opening week are Bhaag Milkha Bhaag, Lootera, Ghanchakkar, Raanjhnaa, Fukrey, Yeh Jawaani Hai Deewani (Hindi) and Despicable Me 2 (3D), World War Z (3D), Man of Steel (3D) The Heat (English).

Nationally, INOX has 72 multiplexes &  284 screens in 38 cities.

LIVE THE MOVIE only at INOX!

 About Virtuous Retail
Established in 2007, Virtuous Retail (VR) is an institutionally owned developer-operator of community-oriented premium Lifestyle Shopping Centres in India’s top cities. Virtuous Retail’s pan-India portfolio includes prime city centre locations in Bengaluru, Chennai, Mumbai, Pune, Surat and Kolkata making it the leading platform of quality retail real estate in one of the world’s most attractive consumer markets for organized retail.

Virtuous Retail combines global expertise and local knowledge to create high performance retail environments with strong urban connections. The company’s long term vision is to create new social hubs for the urban Indian consumer. It does this through "Connecting Communities™" – a platform for cultural festivals, public-private partnerships and cross-border collaborations that encourage civic pride, strengthen the local economy and enhance the city’s brand image. Virtuous Retail is sponsored by The Xander Group Inc., a leading emerging markets investment firm, which has committed US$ 600 MM in equity to the platform.

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