Collection
inspired by the Colours of Rainbow
After the much successful diamond
and wedding jewellery collections, PC Jeweller very enthusiastically has
presented today a new line of jewellery called ‘SPECTRUM’ at all its 39
showrooms across the country.
The new collection ‘SPECTRUM’ has
been launched, keeping in mind the shift towards light and easy to wear
jewellery amongst younger and working population. Inspired by the colours of
the rainbow, the designs are engraved with stylish and colourful diamonds and
stones cut in trendy shapes and affixed on yellow and white gold metal base.
The collection will be available in likes of earrings, bracelets, rings,
pendants and pendant sets and will come in the many colours of rainbow ranging
through red to violet. PCJ has positioned ‘SPECTRUM’ as casual and affordable
jewellery with the price ranging from Rs 10,000 to Rs 1, 20,000.
Brilliantly adopting the vibrance
of the rainbow, the jewels have an opaque charm when adorned in sparkling
daylight or dazzling evenings. Every colour in the ensembles has been dedicated
to every mood of woman illuminating her expression and her story in silence.
The charming red for the happiness and the yellow for the innocence and the
green for the liveliness.
Mr. Balram Garg, Managing
Director, PCJ said, “Jewellery is an inseparable part of a woman
who communicates her desires, mood through in various ways, one of which is
colours. Every colour that she chooses to wear expresses the mood of the moment
and the story behind. We thought of dedicating an entire collection to this
versatility which we have named as SPECTRUM. This new collection is vibrant,
easy to wear, lively and not so expensive. We have placed this collection at
every showroom of ours throughout the country so it will not be limited to any
specific cities. We are hoping that our customers will like this new collection
as much as they like our other designs.”
Instead of going by the tradition
of launching the jewellery with endorsements, PCJ has launched the collection
amidst customers letting them experience the feel and look of the new designs.
The jewellery ‘SPECTRUM’ has been launched at the same time, the same day and
in the same manner in all the 39 showrooms. In fact, an entire counter has been
dedicated to the line, where the collection will be displayed and will be
available for the customers to test the looks of the jewellery on them.
The jewellery launch was
witnessed by a large number of customers and was seeing trying the collection
at the showrooms.
About PC Jeweller Limited
BSE: 534809 | NSE: PCJEWELLER
PC Jeweller Limited is one of the
leading jewellery companies in India. The company offers a wide range of
products including gold jewellery, diamond jewellery and other jewellery with a
thrust on diamond jewellery and jewellery for weddings. PC Jeweller has
significant jewellery manufacturing capabilities and currently has four
jewellery manufacturing facilities in Selaqui (Dehradun), Noida & SEZ Noida
that cater to their sales in India & Abroad. The company now has 39
showrooms at present across 31 cities in India. For additional details, please
visit www.pcjeweller.com.
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