- VR Surat contributes Rs 1 Lakh to “Save The Children India”
Surat,
November 29, 2013: Shop for fantastic stuff, win a fabulous car! Shopping
Karne Aao, Fabia Le Jao! That’s exactly what Surat resident Mr. Dinesh Kakkar
did at VR Surat (Dumas Road) – the brand new way to shop – during the
month-long Dilwaali Diwali campaign held between October 25 and November 25,
2013! Mr. Paresh Mishra, Director-Operations, Western Region, Virtuous Retail,
handed over the key of the brand new Skoda to a visibly happy bumper prize
winner from Ratna Jyoti Apartment, at the Runway@ VR Surat.
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(Photo from
right to left: Paresh Mishra (Virtuous Retail) & Emish Mali (Gen. Manager,
Torque Automobiles, Skoda India Franchise) hand over the Skoda key to Mrs. Minu
Kakkar, wife of Mr Dinesh Kakkar)
Thirty lucky
shoppers were declared as the daily winners and many won exciting prizes
including a Mahindra Duro Bike, LCD TV and lots more. Any shopper, who bought
goods worth Rs. 5,000 at VR Surat, the leading fashion destination in the South
Gujarat region, stood a chance to win daily prizes as well as the grand prize
of a fabulous Skoda Fabia. Surtis ‘shopped from their heart’ (giving equal
importance to ‘Dil’) during the ‘Dilwaali Diwali” campaign taking advantage of
the attractive deals being offered by premium lifestyle brands at the Community
Center.
On the
occasion, on behalf of Virtuous Retail, India's largest institutionally owned
developer-operator of lifestyle shopping centers, Mr. Mishra also gave away in
donation Rs 1, 00,000/-as part of the proceeds from ‘Dilwaali Diwali” campaign
to a non-profit NGO “Save The Children India” that supports underprivileged
children with a vision of making India a child-friendly nation, and a mission
to nurture, educate and guide the growth of vulnerable children and women.
Mr. Paresh
Mishra, Director-Operations, Western Region, Virtuous Retail, said, “VR Surat
is the spirit of the City and here the Dhamaal and Dhoom lasted even after the
festivities got over. We sincerely thank all Surtis for shopping from their
heart to make the Dilwaali Diwali campaign a mega success in its first year
itself. As part of its Connecting Communities initiative, Virtuous Retail
supports social causes related to underprivileged children and education for
all. With the success of the festival campaigns, we now gear up for the Tourism
Launch with over 20 premium brands still continuing to make some irresistible
offers for shoppers.”
VR Surat, South Gujarat's largest and only
lifestyle destination, has just announced the Gujarat debut of Inditex-owned
global high-street fashion brand Zara; UK's leading department store brand
Marks & Spencer; global cosmetics giant MAC and luxury watch brand Omega.
In a staged opening, VR Surat has operationalized 85% of the total leasable
area with leading department store brands Shoppers Stop and Westside, cinema
chain Inox, entertainment chain SVM Bowling & Gaming, and a host of
international premium brands such as Tommy Hilfiger, Swarovski, Calvin Klein,
FCUK, Sisley, Gant, Nautica, Izod, all of whom make their debut in South
Gujarat.
Virtuous Retail has transformed the retail
and cultural landscape of Surat by providing a unique shopping experience
within VR Surat through art, culture and community engagement initiatives.
Breaking the stereotype of a Tier 2 city, the emergent Surat metropolitan
region with a population of 6 million, has acknowledged the arrival of VR Surat
with enthusiasm - since its opening in May 2013, VR Surat has hosted 2 million
visitors from across South Gujarat.
VR Surat's Phase 3 opening, positioned as a
Tourism Launch, is scheduled for January 2014, and will witness the arrival of
several new premium and luxury brands across jewellery, home décor &
furnishings, food & grocery, fashion, footwear & accessories as well as
sports goods.
For more information, please visit www.vrsurat.com or www.facebook.com/vrsurat.
About VR Surat
VR Surat is the first retail lifestyle
destination developed by Virtuous Retail, India's largest institutionally-owned
developer-operator of lifestyle shopping centres. Established in 2007, Virtuous
Retail's mission is to develop experiential shopping centres that become a
social hub, a tourist and a cultural destination while curating an exciting mix
of retail, art, entertainment and community initiatives. Packed with unique
outdoor and indoor experiences, VR Surat is home to over 100 brands,
introducing world-class stores such as Shoppers Stop, Zara, Westside, Marks
& Spencer, MAC thus enhancing the city's retail offering. Combining
state-of-the art experiences with local cultural tastes, VR Surat is a flagship
amongst a series of retail developments by Virtuous Retail, launching in
India's top 9 urban markets including Bengaluru, Mumbai, Pune, and Kolkata.
List of brands that have debuted in Gujarat
courtesy Virtuous Retail: Zara, Marks &Spencer, Gourmet West, Freecultr,
Faces, Omega, Louis Philippe, Laven, SVM Blowing & Gaming, Voi Jeans, Kraus
Jeans, Kailash Parbat, The Fruit Tree, Noodle Town and Panchavati Gaurav.
Brands Debuting in Surat: Inox, MAC,
Shoppers Stop, Tommy Hilfiger, CAT, Swarovski, Ethos, Parcos, Hidesign,
Nautica, Zodiac, Being Human, Forest Essentials, Izod,Colorbar, Deal Jeans,
Sunglass Hut, Sisley, Foresight Optical, Bagzone, Clinique, Clarks, U.S. Polo,
Helios, Arrow, Gant, Midday Munchies, Flying Machine, O2 Spa, Kedyo, 22nd
Parallel, Cex, Calvin Klein Jeans, Monte Carlo, Mothercare, Dosa Plaza and
Ayesha.
Brand Extensions: Westside, United Colors
of Benetton, Levi's, Only, Vero Moda, Bata, Adidas, Jack n Jones, Van Heusen,
Woodland, Spykar, Wrangler, Mufti, Pepe Jeans, Lee, Allen Solly, Puma, 109 F,
AND, Fab India, NOSH, Global Desi, Jade Blue, Sub Station, Jashn, GininJony,
Biba, Café Dezire, McDonald's, The Chocolate Room, Coffee Culture, Crossword,
Subway, Keeda, Delsey and Mexican Rodeo.
About Virtuous Retail
Established in 2007, Virtuous Retail (VR)
is an institutionally owned developer-operator of community oriented premium
lifestyle shopping centres in India's top cities. Virtuous Retail's pan-India
portfolio includes prime city centre locations in Bengaluru, Chennai, Mumbai,
Pune, Surat and Kolkata, making it the leading platform of quality real estate
retail in one of the world's most attractive consumer markets for organized
retail.
Virtuous Retail combines global expertise
and local knowledge to create high performance retail environments with strong
urban connections. The company's long term vision is to create new social hubs
for the urban Indian consumer. It does this through "Connecting
Communities™" - a platform for cultural festivals, public-private
partnerships and cross-border collaborations that encourage civic pride,
strengthen the local economy and enhance the city's brand image. Virtuous
Retail is sponsored by The Xander Group Inc., a leading emerging markets
investment firm, which has committed US$ 600 MM in equity to the platform.
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