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50 Lifestyle Fashion & Food Brands Open Stores in First Phase
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Mix of Global & National Brands Debut: Shoppers
Stop, Swarovski, FCUK, Calvin Klein, Hidesign, Faces Canada and many more
27th June, 2013, Surat: VR Surat marked the opening of its first 50 stores by unveiling two larger-than-life
art installations by Arzan Khambatta at Magdalla Plaza, the city’s favourite community
destination. ‘Majja Ni Life’ and ‘Jaman Jalso’, the life-sized sculptures
in metal, have been inspired by the Surti love of shopping and picnics. Yazdi
Karanjia, noted theatre personality and VR Surat’s Cultural Ambassador, graced
the occasion.
“Art in public spaces should be simple and
playful. Both ‘Majja Ni Life’ and ‘Jaman Jalso’ are fun sculptures, with a
sense of movement to them. They capture everyday family scenes, such as
shopping and going on picnics, adding to the visual character of VR Surat,”
said Arzan Khambatta.
Sumi Gupta, Director, Virtuous Retail, said, “We are delighted to
collaborate with Arzan Khambatta as we continue to be inspired by Surat’s
vibrant culture and rich heritage. What makes this partnership even more
special is Arzan’s familial connection with Navsari – Surat’s twin city.”
Added Anupam Yog, Marketing Director, Virtuous
Retail, “It is wonderful to have
Yazdi-bhai Karanjia join us on this special milestone for VR Surat. Following
the resounding response to the Dumas Art Project, we remain committed to
expanding Surat’s cultural capital while bringing the best lifestyle brands to
the city.”
The brands that have
opened doors at VR Surat during its first phase are: 109F, Allen
Solly, AND, Ayesha, Bagzone, Barsita Lavazza, Calvin Klein, Chemistry, Chini
Thai, Color Bar, Dosa Plaza, FAB INDIA, Faces Canada, Falafel Lovers, Flying
Rani, Foresight Opticals, French Connection (FCUK), Global Desi, Hidesign, Jack
n Jones, Jashn, Kailash Parbat, Kraus Jeans, Laari Company, Lee, Mid day Munchies,
Mothercare, Nike, Noodle Town, NOSH, O2 Spa, Olive Groove, Only, Parcos, Pepe
Jeans, PUMA, Shoppers Stop, SPYKAR, Streat, Sub Station, Sunglass Hut, Swarovski,
The Fruit Tree, United Colors of Benetton, Vero Moda, Wills Lifestyle, and Woodland.
About Virtuous Retail
Established in 2007, Virtuous Retail (VR) is an institutionally owned
developer-operator of community-oriented premium Lifestyle Shopping Centres in
India’s top cities. Virtuous Retail’s pan-India portfolio includes prime city
centre locations in Bengaluru, Chennai, Mumbai, Pune, Surat and Kolkata making
it the leading platform of quality retail real estate in one of the world’s
most attractive consumer markets for organized retail.
Virtuous Retail combines global expertise and local knowledge to create
high performance retail environments with strong urban connections. The
company’s long term vision is to create new social hubs for the urban Indian
consumer. It does this through "Connecting Communities™" – a platform
for cultural festivals, public-private partnerships and cross-border
collaborations that encourage civic pride, strengthen the local economy and
enhance the city’s brand image. Virtuous Retail is sponsored by The Xander
Group Inc., a leading emerging markets investment firm, which has committed US$
600 MM in equity to the platform.
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