"ONE paisa brokerage per sauda" now offered by Action Financial Services

Welcome to a new world order of almost zero brokerage and no hidden costs in stock trading! Action Financial Services (India) Limited, a BSE-listed company incorporated in 1992, now empowers Indian investors to buy and sell shares almost free.  Action Financial has launched a unique scheme where members with a 2-in1 DP (demat)-cum-trading account can trade in shares on any of the stock exchanges by paying just ONE paisa brokerage for all executable orders (intra-day and delivery) without any advance or pre-paid brokerage.

 in the photo"CMD Mr Milan Parekh along with his management team

ü  No advance or pre-paid brokerage or extra/ hidden charges ü  No percentage brokerage for offline and online trades ü  Zero annual maintenance charges on Demat A/c for lifetime ü  Mobile trading facility available free of cost ü  Daily morning report, intra-day calls, research free of cost ü  Call and Trade facility for offline trades too ü  Intra Day trading limit available up to 6-8 times cash ledger balance ü  Online live DP holding, current value viewing facility on trading terminal ü  Low flat Debit transaction, pledge/ hypothecation/ invocation charges

There is zero annual maintenance charges (AMC) on Demat A/c for life. There are NO additional charges other than low flat debit transaction, pledge/ hypothecation/ invocation charges. There is NO ‘percentage brokerage’ for offline and online trades through www.actionfin.com. There is NO extra cost for trading offline or on mobile.  

The Mobile Trading facility is available free of cost. Real time limits available through Mobile transfer of funds for trading. Daily Morning Report, Intra Day calls, positional calls & fundamental research available free of cost. There is a ‘Call and Trade’ facility for offline trades too. Intra Day Trading limit will be available up to 6-8 times cash ledger balance (including pay-in receivables). The membership offers online Live DP holding & current value viewing facility on trading terminal. Investors can avail of low flat Debit Transaction, Pledge/ Hypothecation & Pledge Invocation Charges.

The online trading platform used is NSE NOW for trading on all exchanges (Equity, F&O, Currency, Mutual Funds & IPO). Payment gateway facility is provided for 35 banks on the website www.actionfin.com

Mr. Milan Parekh, Chairman and Managing Director, Action Financial Services (India) Limited, says, “In this era when everyone including the Government is talking about offering low cost services to investors, Action Financial Services has launched a revolutionary scheme, which gives freedom from high brokerage or hidden costs. We offer lifetime free demat account, low cost transactions and easy accessibility through online/ offline/ mobile channels as well as transfer of funds.  We shall ensure simplicity in opening demat cum broking accounts as well as transparency. There is no advance money collected or pre-paid brokerage except for a one time interest free refundable deposit in demat account. All this comes with the NSE Now technology and NSDL expertise backing.” 

Investors can become Action Financial members by paying an interest free refundable security deposit and choosing various membership options depending on their individual trading requirements. Interest free refundable Security Deposit required for Demat a/c is as per the following schemes - Silver: Rs. 5,000; Gold: Rs. 15,000; Diamond:  Rs. 25,000; and Platinum: Rs. 50,000. Nominal annual AMC charges are applicable As per the following Schemes – Silver: Rs. 500 (for upto Rs. 50 lakh annual turnover); Gold: Rs. 800 (for upto Rs. 2.50 crore annual turnover); Diamond: Rs. 1,000 (for upto Rs. 7.50 crore annual turnover); and Platinum: Rs.1,200 (for unlimited annual turnover). Here is a table of the various benefits and advantages to investors…

	Cash Segment				F & O
Yearly Turnover	Avg. vol./trade	No. of executed orders	Delivery Brkg	Total Brokerage	Avg. vol./trade	No. of executed orders	Trading Brkg	Total Brokerage
In Lakh	Assumption	Assumption		In Rs.	Assumption	Assumption		In Rs.
50	50000	100	0.01	1	200000	25	0.01	0.25
250	50000	500	0.01	5	200000	125	0.01	1.25
750	50000	1500	0.01	15	200000	375	0.01	3.75
2500	50000	5000	0.01	50	200000	1250	0.01	12.5
10000	50000	20000	0.01	200	200000	5000	0.01	50

Investors can register online on www.actionfin.com or call on 022-43654848 to get more details of the membership. 

About Action Financial Services (I) Ltd. (BSE – 511706)

Action Financial Services is a two-decade-old business, having been incepted in 1992 by Milan Parekh who has over three decades of experience. Since then, the company has grown robustly and is today a leading player in financial counseling, broking and depository businesses. Action initially started with merchant banking and portfolio management activities as a Category II Merchant Banker, co-managing selected issues. It also launched Portfolio Management Scheme (PMS) for high net-worth and retail investors. The company is a member of the BSE, NSE and the Bangalore Stock Exchange besides being one of the first to obtain SEBI registration as a depository participant with NSDL. The company has a strong footprint, including in Tier II markets across the country.

Action Financial Services renders broking services to various Financial Institutions, Mutual Funds, Corporate and Retail Investors. Its mutual fund clients include Bank of India MF, Indbank MF, SBI MF and Financial Institutions such as IDBI, UTI, LIC, etc. To serve retail investors with full transparency, it has expanded its’ trading facilities in different parts of India. Being a broker, Action Financial Services, which was eligible to enter into Depository Services as a Depository Participant, was one of the first brokers to get the registration with SEBI as a Depository Participant of NSDL in February1997. At present, it has substantial number of accounts from all over India due to better service standards, competitive and unique Rate Structure, etc. As part of sustained efforts to provide the very best to the Depository Accountholders, Action Financial Services had introduced Tele Depository Services to ensure that Security Banking is a convenient and enjoyable experience.