Vodafone assigns PR mandate to Adfactors PR

Vodafone India has appointed Adfactors Public Relations to handle its public relations activity in India with effect from August 1, 2012.

Commenting on the development, Suresh Rangarajan, Head – Corporate Communications, Vodafone India informed, “Adfactors PR was selected after a rigorous two-month long evaluation process by Vodafone India, which involved presentations from five shortlisted PR agencies. The evaluation was done by a cross functional team at Vodafone India.”

On selecting Adfactors, Rangarajan said, “After two rounds of evaluation at different levels, on four parameters – understanding of business needs, proposed solution, capacity/ capability of the agency and presentation, Adfactors PR emerged as a unanimous choice.”

The servicing team at Adfactors Public Relations will be led by Atul Takle, Senior Vice President, Adfactors PR. Commenting on the new assignment he said that the PR service will cover multiple circles, involve mainstream activities as well as initiatives at a local level. Strategies would be devised keeping the communication requirements in mind, Takle added.

Founded in 1997, Adfactors PR is India's leading PR consultancy with over 250 large and mid-sized Clients on a retainer basis and several hundred projects. In the Holmes List 2010-11, Adfactors PR is the first and only Indian and independent PR consultancy amongst the Top 10 Asian PR consultancies and ranked amongst the Top 100 in the world...

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