Surprises enhance the value of gifting jewellery

Humans love surprises because there is a joy of discovery! Intuitively, women are full of surprises and enjoy them whether they are at the giving end or receiving end. In Indian culture and tradition, gifts are an important part of cultivating strong relationships and eternal bonding. Everyone has a sentimental value attached to gifts irrespective of when they have received the same. 

Consumers in India are evolving as they gain exposure to what's "out there" and are now keenly following international fashion and new trends.  In fact, the gifting concept has undergone a sea of change with recent globalization, burgeoning upper and middle class, higher disposable income and shortage of time.

To cater to the modern day consumers gifting needs, Tribhovandas Bhimji Zaveri Limited (TBZ Ltd.), a well-known and trusted jewellery retailer in India,  has initiated a new concept of gifting in Jewellery segment by launching  a new collection of gifts christened “Surprises—The Gift Collection”, a wide range of light weight affordable jewellery, catering to all segments and age groups.

So if you have been looking for a perfect surprise your special one never witnessed before, which is different, modern, trendy and more importantly affordable and long lasting, all that effort you need to make is to visit the nearby ultra-modern jewellery outlet of TBZ. Be it a friend’s Farewell, your Anniversary, Valentine Day, Parents Anniversary, Rakshabandhan, Friendship day, Eid, Onnam, Diwali, Christmas, Weddings or Birthdays, one would find those amazing collections of jewellery, made of gold, diamond, silver and fusion that meet the aspirations of one and all.

The new collection is available in all TBZ outlets in Mumbai, Pune, Thane, Ahmedabad, Surat, Rajkot, Kochi and Indore.

TBZ is also running a contest for 12-days from July 25 to August 5 through the press, advertising, radio, outdoor branding, social media, showrooms, etc. The winners will be announced by August 10, 2012 and will get gift vouchers of the Surprise Collection. 

Traditionally people have been gifting common items like flowers, cakes, chocolates, cosmetics, handicraft items, dry fruits, fancy bags, perfumes, photo frames, roses, sarees, soft toys, sweets, and wall pictures etc. 

For many people, flowers are the perfect method of communicating their love, fondness and affection. Cakes and chocolates are more preferred by teenagers and the younger generation. Cosmetics and perfumes are usually chosen by the youthful people on the move. Other traditional minded people go in for conventional sweetmeats and mithais instead. 

And now in India as consumer preferences are changing, a new trend of gifting jewelry is emerging.  Indians love for gold is well known and Gifting jewelry  communicates high emotional value, mutual trust and strengthens long lasting bond that you share with your loved ones, family, friends and relatives.